Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attractive market. But that market encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market. Second on
connected circumstance to that. In our analysis, a lot of waste is the primary output as a residual at the end of the material flows and a lot of pollutant released in waste disposal process is the additional output. We found also a notable fact that Chinese’s immature citizens and environment consciousness has a great deal of influence on the overfull output.
And last, the overfull output com
connected to customer satisfaction. Finally, Starbucks has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'
Starbucks SWOT Analysis
The SWOT analysis will help emphasize exactly what Starbucks is doing right or wrong. It will provide us an insight on what the company is good at, and
3. Patent Analysis
3.1 Data
Patent retrieve used KIPRIS(Korea Intellectual Property Right Information Service / Http://www.kipris.or.kr) under the Korean Industrial Property Office. Because KIPRIS constructs internal and external intellectual property right all connection information that the Korean Industrial Property Office possesses by DB this where individual, patent attorney, heavy h
◉ Analysis - 4P
1) Product
2) Price
3) Place
① COSMOS
Cosmos Online to the computer system for information about the consignment being transported around the world that resides in all of FedEx employees are using them. The system of the approximately 150,000 computers can connect to the terminal information of 25 million a day can be processed. Enter here for related information,
connects customers and stores directly.
Those are main factors that affect Cocofun's market. Other than that, there are other factors like Political, Legal, Regulatory forces.
Analysis>
Strength: Coupon offering market is in Growth stage. As one of pioneers, Cocofun obtained the best recognition and market share though there are many online and off-line companies getting into market.
ntroduction
Communication Management : A change in management paradigm
SNS is a platform to build social networks or social relations among people who share interests, activities, backgrounds, or real life connections.
New Trends of Enterprise SNS
Enterprise SNS Market is
still at an early stage.
Positive perception of SNS already has been high overseas.
Analysis using Po
competition → enormous Marketing costs
▪ Key market analysis
Concentrate on teens, twenties and women !!
▪ SWOT Analysis
1. High recognition on customer service
2. A fragmented customer service and differentiated marketing strategies
3. Various wireless Internet contents and high quality of connection
4. Reasonable charge systems - high quality compared with cost
also try to focus on their Air products during this campaign. As you can see the pictures of famous shoes named Air Jordan. After Just do it campaign, everybody knows about the “NIKE AIR”.
3. Comparative Analysis
3.1 SWOT of Nike
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues
connection between corporate objective/strategy and index
Availability improvement of attainment of goal
□ Contents
Securing balance between quantitative/immeasurable assessment importance by extension of weighted index
- Increasing the weight of essential quantitative index :10 20 points
Changing immeasurable index to quantitative : 10 points
Introducing assessment of fixed